Key Moments:
- Octoplay launched Midnite Express as a lifetime exclusive game for Midnite
- The partnership’s first custom product was released in July 2025
- Midnite Express is based on mechanics from a top-performing US slot title
Unveiling a Lifetime Exclusive Game
Octoplay has expanded its relationship with Midnite in the UK with the debut of Midnite Express, a new branded slot created exclusively for the operator on a lifetime basis.
This launch represents the partnership’s first tailor-made product and was introduced following the beginning of their collaboration in July 2025. The release paves the way for a broader content roadmap between Octoplay and Midnite.
Proven Mechanics Adapted for the UK
Midnite Express utilizes the game mechanics found in Fire Rail Express: Hold And Win, one of Octoplay’s highest-performing games in the United States. Fire Rail Express: Hold And Win has held a top-three ranking in the “New Top Game Ranks – Slots” segment of the EILERS-FANTINI Online Game Performance report for three successive months, and now UK players at Midnite can access an exclusive version of this success.
Leadership Perspectives
“Midnite Express is the first custom product we’ve built for Midnite, and it’s a meaningful step in how this partnership is developing,” says Ralitsa Georgieva, CEO at Octoplay.
“A year on from our initial launch, we’re moving from portfolio integration to co-developed content built specifically for their players. Adapting the mechanics behind one of our top-performing US titles for the UK with Midnite reflects how we work with operators who want more than off-the-shelf content.”
Chelsea Pinho, head of casino at Midnite adds: “Octoplay has been a strong content partner since we went live together last year, and Midnite Express is the result of a collaboration grounded in shared ambition. Having a lifetime exclusive title based on proven mechanics gives us a product we can put behind with confidence.”
Octoplay’s Continued Expansion
The arrival of Midnite Express corresponds with Octoplay’s ongoing growth in the UK market. The most recent tier-one integration was with Bally’s Intralot, following earlier partnerships with Evoke’s 888 and Mr Green brands, as well as with Virgin Bet and LiveScore Bet.
Octoplay’s studio currently operates in the following 18 regulated markets: the UK, Malta, Romania, Croatia, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Georgia, Brazil, New Jersey, Michigan, and Ontario.
Octoplay Presence Across Regulated Markets
| Market |
|---|
| UK |
| Malta |
| Romania |
| Croatia |
| Sweden |
| Slovakia |
| Italy |
| Belgium |
| Denmark |
| The Netherlands |
| Greece |
| Spain |
| Finland |
| Georgia |
| Brazil |
| New Jersey |
| Michigan |
| Ontario |
- Author
Daniel Williams
